300x250 (Base) - 600x250 (Rollover Banner) |
Compressed State Banner - 300x250 |
|
Expanded State Banner -600x250 |
| Dimensions (Other than Cosmo) |
300x250 Pixels |
Dimensions |
600x250 Pixels |
| Creative Type |
Flash (Swf) |
Creative Type |
Flash (Swf) |
| Filesize |
30 KB |
Filesize |
40 KB |
| Creative Version |
Flash 7 or lower |
Creative Version |
Flash 7 or lower |
| Backup Image Type |
Animated Gif / JPEG |
Backup Image Type |
Animated Gif / JPEG |
| Image Filesize |
15 KB |
Image Filesize |
15 KB |
| Remarks |
Text "Rollover to Expand" needed all over the frame |
Remarks |
Text "Rollover to Close" needed all over the frame |
On page load, the300x250 banner would be shown, When the user rolls over his/her mouse on the banner, it would expand to 600x250 and would stay there till the time user's mouse is on the 600x250 area. Once the mouse is pulled off, the banner would shrink back to 300x250. Click tag is required on both 300x250 & 600x250 banners.
| Click Tag for Flash Banners |
on(release){
if (clickTAG.substr(0,4) == "http") {
getURL(clickTAG, "_blank");
}
} |
| ClickTag Code for the Base Ad (Replay button function): |
on(release){
getURL('javascript:zzReplay();', '');
}
(zzReplay can also be substituted by zzExpand function.)
|
| Click Tag Code for the Expanded Ad: |
on(release){
getURL('javascript:zzClose();', '');
}
|
| MANDATES FOR BOTH "FLASH", "3td Paty Ad Tags". |
Flash Banners |
- All banners have to be in Flash Version 7.
- Backup images are mandatory for all creatives.
- If the banner has a replay button, it should be on the topmost layer and the button should be on the 2nd topmost layer.
For banners which do not have a Replay button, the button with the click tag should be on the topmost layer.
- The button layer should not be masked.
- While Submitting creatives, FLAs,Raw File and all the fonts used are required along with the swf & backup images.
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| Third Party ad tags: |
A placeholder for "Timestamp" and "Click tracking" parameter should be added to track the clicks at our/publisher(ITGD's) end.
Below are sample tag from double click server which has a placeholder for timestamp and click tracking for your reference |
| |
| DFP Macros For Third Party tag: |
Cache Buster : %%CACHEBUSTER%%
Click tracker in script part: %%CLICK_URL_ESC%%
Click tracker in noscript part with %%CLICK_URL_UNESC%% |
| |
| For single line code: |
| http://ad.doubleclick.net/adi/N2790.Undertone/B1354332;sz=728x300;click=[Insert_Click_Tracker];ord=[TimeStamp]? |
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| For multiple line code: |
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| The implementation document Needed:- Is the document providing guidelines using which the code is written by client/advertiser as this would have helped us to implement "In Our Adserver" click tracking macros in the code provided by this particular client which dose not has a inbuilt placeholder wherein click trackers can be inserted. |
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