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728x90 - 728x200 Rollover Banner
Compressed State Banner - 728x90 Expanded State Banner - 728x200
Dimensions 728x90 Pixels Dimensions 728x200 Pixels
Creative Type Flash (Swf) Creative Type Flash (Swf)
Filesize 30 KB Filesize 40 KB
Creative Version Flash 7 or lower Creative Version Flash 7 or lower
Backup Image Type Animated Gif / JPEG Backup Image Type Animated Gif / JPEG
Image Filesize 15 KB Image Filesize 15 KB
Remarks Text "Rollover to Expand" needed all over the frame Remarks Text "Rollover to Close" needed all over the frame


On page load, the 728x90 banner would be shown, When the user rolls over his/her mouse on the banner, it would expand to 728x200 and would stay there till the time user's mouse is on the 728x200 area. Once the mouse is pulled off, the banner would shrink back to 728x90. Click tag is required on both 728x90 & 728x200 banners.


Click Tag for Flash Banners
on(release){
if (clickTAG.substr(0,4) == "http") {
getURL(clickTAG, "_blank");
}
}

MANDATES FOR BOTH "FLASH", "3td Paty Ad Tags"

Flash Banners
  1. All banners have to be in Flash Version 7.
  2. Backup images are mandatory for all creatives.
  3. If the banner has a replay button, it should be on the topmost layer and the button should be on the 2nd topmost layer.
    For banners which do not have a Replay button, the button with the click tag should be on the topmost layer.
  4. The button layer should not be masked.
  5. While Submitting creatives, FLAs and all the fonts used in making the SWF banners are required along with the swf & backup images.
 
Third Party ad tags:
A placeholder for "Timestamp" and "Click tracking" parameter should be added to track the clicks at our/publisher(ITGD's) end.
Below are sample tag from double click server which has a placeholder for timestamp and click tracking for your reference
 
DFP Macros For Third Party tag:
Cache Buster : %%CACHEBUSTER%%
Click tracker in script part: %%CLICK_URL_ESC%%
Click tracker in noscript part with %%CLICK_URL_UNESC%%
 
For single line code:
http://ad.doubleclick.net/adi/N2790.Undertone/B1354332;sz=728x300;click=[Insert_Click_Tracker];ord=[TimeStamp]?
 
For multiple line code:
<SCRIPT language="JavaScript1.1" SRC="http://ad.doubleclick.net/adj/N4694.Beep03/B3451017.8;sz=300x250;click=[INSERT_CLICK_TRACKER];ord=[timestamp]?"> </SCRIPT>
 
The implementation document Needed:- Is the document providing guidelines using which the code is written by client/advertiser as this would have helped us to implement "In Our Adserver" click tracking macros in the code provided by this particular client which dose not has a inbuilt placeholder wherein click trackers can be inserted.