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Leader Board Guidelines
728x90 Leader Board
Dimensions 728x90 Pixels
Creative Type Flash (Swf)/JPEG/GIF
Animation Duration Max 15 Seconds
Loops 3 loops allowed within 15 seconds
File Weight 30 KB
Creative Version Flash 7 or lower
Click TAG Valid click command on the topmost layer


Backup GIF/JPG (is seen when the user does not have flash plug-in.)
* Format allowed: JPG or GIF
* Maximum weight:15 kb
* Replay button does not work in gif animated banners.


Click Tag for Flash Banners
on(release){
if (clickTAG.substr(0,4) == "http") {
getURL(clickTAG, "_blank");
}
}

MANDATES FOR BOTH "FLASH", "3td Paty Ad Tags" AND "FORM BASED HTML BANNERS".

Flash Banners
  1. All banners have to be in Flash Version 7.
  2. Backup images are mandatory for all creatives.
  3. If the banner has a replay button, it should be on the topmost layer and the button should be on the 2nd topmost layer.
    For banners which do not have a Replay button, the button with the click tag should be on the topmost layer.
  4. The button layer should not be masked.
  5. While Submitting creatives, FLAs and all the fonts used in making the SWF banners are required along with the swf & backup images.
HTML / Form Based Banners
  • Ads must be live and fully functioning at time of submission 
  • No JavaScript except for onChange events (No <SCRIPT> tags). 
  • No nested TABLEs are allowed.
  • Reference images locally and submit images along with the HTML code. 
  • No divs (No <div> tags) are allowed on the creative.
  • No Internal or External cascading style sheets (CSS) are allowed.
  • To track clicks on the Submit button, the acceptable FORM method is GET. Using POST method, clicks CANNOT be tracked.
  • No "mailto" tags on the creative.
  • Forms must have a unique name.
  • The arrangement of form and table tags should be as follows:
  • The Form and Creative should have a proper Border.
  • Any Alignment should not be specified on the creative.
  • Designer must test creatives across all major browsers and versions prior to submission.
  • At minimum, Netscape versions 4.0  and higher and Internet Explorer versions 5.0 and higher must be tested. 
  • All creatives should be free of harmful applications including ActiveX, viruses, exit pops and other forms of malware. 
  • Creative coding should not use cross domain scripting or set cookies in unapproved domains 
  • JS validation file (if any used in html) needs to be send separately and should not included in .html file

Third Party ad tags:
A placeholder for "Timestamp" and "Click tracking" parameter should be added to track the clicks at our/publisher(ITGD's) end.
Below are sample tag from double click server which has a placeholder for timestamp and click tracking for your reference
 
DFP Macros For Third Party tag:
Cache Buster : %%CACHEBUSTER%%
Click tracker in script part: %%CLICK_URL_ESC%%
Click tracker in noscript part with %%CLICK_URL_UNESC%%
 
For single line code:
http://ad.doubleclick.net/adi/N2790.Undertone/B1354332;sz=728x300;click=[Insert_Click_Tracker];ord=[TimeStamp]?
 
For multiple line code:
<SCRIPT language="JavaScript1.1" SRC="http://ad.doubleclick.net/adj/N4694.Beep03/B3451017.8;sz=300x250;click=[INSERT_CLICK_TRACKER];ord=[timestamp]?"> </SCRIPT>
 
The implementation document Needed:- Is the document providing guidelines using which the code is written by client/advertiser as this would have helped us to implement "In Our Adserver" click tracking macros in the code provided by this particular client which dose not has a inbuilt placeholder wherein click trackers can be inserted.