INDIA TODAY GROUP :   India Today   |   Business Today   |   Money Today   |   Prevention
Business Today
Business Today Web
Business Today
HOME | COVER STORY | MARKET | MONEY | CURRENT | TRENDS | FEATURES | BACK OF THE BOOK |SPECIAL | JOBS | BT MORE | WEB EXCLUSIVE | LATEST ISSUE | ARCHIVE
Print E-mail Share this survey:     Technorati!     Facebook     Digg it     Del.icio.us!
Business Today India Today Group
Untitled Document
About the Survey
Methodology
Advertisement
Untitled Document
Key Highlights
74% of them have brought at least one pair of formal shoes in the last one year.
65% have brought one or more formal trousers.
46% have brought a pair of jeans, some of them more.
72% have bought at least one formal shirt. Only 8% have bought one sunglass.
80% of men have bought at least one underpant..
 
Untitled Document
Podcast
Listen now     |  Subscribe: RSS
Surfer Speak
Vikas Makan
The Indian man wants a working woman, who supports the family and is financially sound. This should not come as a surprise...
more »
What’s your take on the survey?
Name :
Email :
Untitled Document
Poll
'A woman's place is at home'. Do you agree?
Yes No Can't say
See Results »
Business Today   » Life & Times of Indian Men   »   The Consumer - Attire and Accessories
The Consumer
Attire and Accessories
Men are buying clothes and accessories, a large number of them are buying in multiples and share of the branded segment is emerging to be higher than the unbranded segment. Men are also buying more than one brand in many cases of multiple purchases in a year. In fact, it may be only a rare occasion that a man repeats a brand in the same year, unless he is a heavy purchaser, given the range of brand options that he has.
 

Tell us your experiences of being an Indian man or living with one.
Name :
Email :
Untitled Document
Guy Talk
Business Today
Business Today Jeffrey Vardon, 42:
Earlier, they (Chennai men) were all MCPs. Now the man is far more relaxed. He is willing to listen to his wife.Business Today
Read more: Swingin' in the South
Untitled Document
In BT: Male Secrets
Single and ambitious
Indian men want to get more out of their lives before they settle down. Read on.
• Never too old to rock 'n roll
• All work and no play
more »
Blog: Male Matrix
The dye and the dumbbells!
Indian men in their 40s are taking charge of their life, writes Shalini Dagar.
• Suitable boys
• In the fast lane
more »
Untitled Document
Copyright © 2007 India Today Group. All Rights Reserved. India Today Group Online is a Registered trademark of the India Today Group. For reprint rights: Syndications Today.