About 24% men consume chocolates several times a week. The same proportions for confectionery and chewing gums are 36% and 26% respectively.
About 25%-30% of men consume these products 2-3 times a month.
The adult men may pose a stiff challenge to the children as a key target segment for this category. About 32% of the men claim themselves as regular consumers with frequency over once a week.
About 9% of men claimed that they consume soft drinks very regularly, about once a day or more. Another 20% said that their consumption frequency is at least once a week.
There was a time when it may have been considered that chocolates, chewing gums soft drinks, wafers and confectioneries are primarily meant for children. But it seems that the adult men has become a strong contender for them.
Tell us your experiences of being an Indian man or living with one.
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Guy Talk
Jeffrey Vardon, 42:
Earlier, they (Chennai men) were all MCPs. Now the man is far more relaxed. He is willing to listen to his wife.
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His Tastes in Snacks
Jeffrey Vardon, 42: