Because though the lines between news and commerce are blurring in their newspapers, readers don’t seem to have realised it. Because their unlisted Bennett, Coleman and Co. Ltd (BCCL), with an estimated turnover of Rs 4,000 crore, has become one of the largest private equity investors in India with stakes ranging from 1 per cent to 15 per cent across 140 companies giving them a stranglehold over advertisers. Because the value of the stake in just the 36 publicly traded partners amounts to over Rs 1,500 crore. Because their ad-for-equity model is being followed by other media houses.

Because their group publications sell over six million copies in 2,400 cities. Because they have a presence in all media sectors now, with two TV channels, 32 radio stations and now even a PR company. Because their ultimate dream is to become an investment house.