Candy man Sameer Suneja (36) CEO, Perfetti Van Melle India BEEN THERE: Colgate, Frito Lays DONE WHAT: Widened distribution, increased sales, and Happy Dent bagged a Silver Lion at Cannes last year “When Centre Shock was launched in 2001, almost everyone who was given the sour gum to try, turned around and slapped the person for playing a trick. We had to turn this challenge into an opportunity, which we managed to do by positioning it well.”