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Marketing guru Peter Drucker had said that the best management
in a non-profit organisation is better than the best management
in a corporate firm. I consider Drucker’s views as important
advice. It identifies many of the challenges I face in The
Energy and Resources Institute and before that when I was
with the Administrative Staff College in Hyderabad. One of
the key challenges in running a not-for-profit organisation
is sustaining its success. The ASC, when I was there, grew
very fast but revenues could not keep pace. Consequently,
the college had to sell some of its property to raise money.
To me, this demonstrates the fact that the biggest test of
sustainability is the test of the marketplace. For an idea
to succeed it must be able to hold its own in the market.
Fortunately, we are living at a time when it is not really
difficult to find market acceptance for a good idea, which
was not the case in the past. In fact, this is as true for
companies as it is for not-for-profit organisations.
- As told to ROHIT SARAN |
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