Because after making yoga a household routine in India with his tellyevangelism, he took it abroad. Because he held 50 yoga camps around the world last year. Because he has a klieg light following that stretches from Bollywood to Parliament. Because a study by his yoga peeth shows that 100 crore people around the globe have heard of him. Because he figures in 90,000 websites and has over six lakh pages dedicated to him. Because he held the biggest ever yoga camp in Dubai, despite it being dubbed un-Islamic by Muslim clerics in Saudi Arabia.