With Valentine's Day just around the corner, what is it that women find most irresistible on Feb 14? Flowers? Wine? Sex? Shopping? If a global survey is to be believed, the number one choice is chocolate.

In the survey carried out in 13 countries by AXE, global leader in men's grooming, 69.1 percent of the over 3,500 women respondents said they found chocolate more irresistible than the other options of flowers, shopping, wine and sex.

In fact, 42 percent of them said that chocolate provided them with pleasure comparable to sex, an AXE release here said Tuesday.

The survey proves that "women globally consider chocolate to be the number one aphrodisiac", the release said.

In all, the majority of women - 80.9 percent - said that they found chocolate hard to resist. So much so that 67.4 percent of them said they would even go to the extent of hiding chocolate to avoid sharing it with their partners.

Armed with this scientific proof, the company said it is launching the chocolate-scented Dark Temptation to "give guys the edge this Valentine's Day - and beyond".