Auto Bild is the highest circulated car
magazine in the world and is published in 30 countries. And
its philosophy is to personally get its hands dirty with various
cars to give its readers unbiased reviews. Auto Bild sells
more than 5 million copies in 29 countries. The magazine is
comfortably number one in the UK under the banner Auto Express,
besides being the number one automotive title in 10 other
countries. It ranks among the most popular illustrated magazines
of any type.
The magazine does a lot of stories differently, but the
idea behind each of these is to make you, the reader, more
aware.
In the investigative stories that Auto Bild does for instance,
it uncovers misleading and false information customers receive
from car dealers or makers. It also works towards offering
truly useful advice for car owners on driving safety, various
road and vehicle related regulations and technical maintenance.
Moreover, the magazine also provides professional appraisal
of used cars, and news on the world of wheels and motorsports.
However, what really sets Auto Bild apart from everything
else in the market and also makes it the most circulated
car magazine, is its test regime. The test procedures and
rating system employed for each car evaluation is easily
the most scientific, rigorous and unbiased.
Most of the test drives challenge the figures claimed by
car companies making it a benchmark for other magazines.
Therefore the road trials and comparative tests give the
readers practical assistance in deciding which new or used
car to buy or stay away from. Auto Bild also leads its reader
to a clear winner in comparative tests.
Furthermore, this successful magazine of the Hamburg-based
Springer publishing house provides extensive information
on car accessories and products, and delivers its rating
for each product after a thorough test, acting as a perfect
guide for buyers. This way it makes sure the readers buy
the correct set of accessories and don't get taken for a
ride.
Auto Bild also informs its readers where he/she can get
best deals on new cars after personally checking out the
discounts available by going to the showrooms as car buyers.
Auto Bild's car of the year award is renowned by manufacturers
worldwide as the award of the highest expertise and competence.
35 million readers and a highly qualified jury comprising
technicians, motor journalists and race drivers like Mika
Hakkinen and Walter Rohrl decide the award winners.
Auto Bild also keeps away from mundane pictures and believes
in photos that speak a thousand words. So the high-quality
print and photography contributes to its recognisable style
and establishes a presence as a market leader in auto magazines.
For all those like minded die-hard car enthusiasts, car
buyers and owners, this also provides you with an opportunity
to read the reviews of experts who don't mince words and
mean only business. |