Verbal fireworks, Opposing Opinions, Challenging Voices, and opportunities to network, listen and learn – that could be the ideal summation of BT CrossFire, a series of corporate gatherings kicked off for the first time by Business Today in August 2001. Targeting the advertising and marketing fraternity, BT Crossfire brings together the finest of brains to discuss and debate some flaming issues in the arena of advertising and marketing. Evening program involving a panel discussion on relevant advertising and marketing issue and involving a Q & A session with the invited audience.