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About the Survey
Methodology
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Key Highlights
In the east zone, great career (72%) and lots of money (42%) rate higher than the same in all other zones. West zone with 64.6% stating great career, 32.4% lots of money and 41.6% rooting for honourable life appears almost a replica of all India ratings.
For the North zone, leading an honourable life (46.4%) comes next and quite close to great career (58.4%).
To vast majority, other aspects do not even come within the top two factors that are considered to evaluate their jobs. For instance, the brand name is relevant to only 11%.
The most telling indicator of the man in India today is the status that he attaches to a good marriage. 14% in North, 16% in East, 12% in West and 18% in South consider good marriage as one of the two success indicators in life. Less than one in five men, uniformly across the country, considers a good marriage worth striving for in their life, as an objective to attain.
   
 

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The Indian man wants a working woman, who supports the family and is financially sound. This should not come as a surprise...
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Business Today   » Life & Times of Indian Men   »   Life & Career - Defining Success
Life & Career
Defining Success
What are the two most indicative signs of a man's success? Indian men chose “great career” as a top priority, perhaps not surprisingly, outpacing all others by a long distance. A pleasant surprise was the finding that 'having led an honourable life' emerged as number two, pushing 'lots of money' to the third spot. Sadly, the man appears trapped. His tryst with marriage or with his friends is not important, definitely nowhere as important as having a great career or earning a lot of money.
 


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Business Today Jeffrey Vardon, 42:
Earlier, they (Chennai men) were all MCPs. Now the man is far more relaxed. He is willing to listen to his wife.Business Today

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Indian men want to get more out of their lives before they settle down. Read on.

Indian men in their 40s are taking charge of their life, writes Shalini Dagar.

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