It's today that counts
India's GeNext male may still have conservative social values, but when it comes to spending money, he's as avant garde as they come.

Young and restless
Quite a few Indian men are showing signs of restlessness. This is resulting in increased job hopping and rising intra-national migration.

The male mall crawl
You’ll see them combing the shop shelves—often unaccompanied— piling up their carts with items that range from apparel and accessories to shampoo and skin cream.

In the grey zone
Indian men over 45 seem to be facing many dilemmas. With the traditional social structures breaking down and new support systems still not in place, uncertainties are piling up for men as retirement years edge closer.

Swinging in the South
The image of the moustachetwirling, pot-bellied man from the South who tilts perilously at the nearest nine yards of fabric he can espy is slowly but surely fading away. Say hello to the trendy, brandconscious southern male who’s raring to go on a bender.

Know these guys?
You probably think you do, but don't bet on it. In a new India, it is a new Indian male who is rising.