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About the Survey
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Survey Highlights
More than a third of the men exhibit highly materialistic attitudes. While there are 28% moderates, 13% exhibit low level of materialistic attitudes.
'Unmarried couple living together' is certainly not acceptable to 90% of Indian men.
For men working in high profile jobs, aspects such as brand names and workplace characteristics are spoken about with a great deal of reverence.
For some products, men appear to be regular and heavy users. They are also buying more than one brand in many cases of multiple purchases in a year.
Most 45+ men are yet to start future planning. 48% "cannot even say what level of support they would get from their kids."
Indian men do not want many children. About one-third has not really thought about the issue.

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Surfer Speak
Vikas Makan

The Indian man wants a working woman, who supports the family and is financially sound. This should not come as a surprise...

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Are Indian men more emotional than woman?
Yes No Can’t Say

Business Today   »  Life & Times of Indian Men   »   In BT: All About Men
In BT: All About Men

It's today that counts
India's GeNext male may still have conservative social values, but when it comes to spending money, he's as avant garde as they come.

Young and restless
Quite a few Indian men are showing signs of restlessness. This is resulting in increased job hopping and rising intra-national migration.

The male mall crawl
You’ll see them combing the shop shelves—often unaccompanied— piling up their carts with items that range from apparel and accessories to shampoo and skin cream.

In the grey zone
Indian men over 45 seem to be facing many dilemmas. With the traditional social structures breaking down and new support systems still not in place, uncertainties are piling up for men as retirement years edge closer.

Swinging in the South
The image of the moustachetwirling, pot-bellied man from the South who tilts perilously at the nearest nine yards of fabric he can espy is slowly but surely fading away. Say hello to the trendy, brandconscious southern male who’s raring to go on a bender.

Know these guys?
You probably think you do, but don't bet on it. In a new India, it is a new Indian male who is rising.

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Guy Talk
Business Today
Business Today Jeffrey Vardon, 42:
Earlier, they (Chennai men) were all MCPs. Now the man is far more relaxed. He is willing to listen to his wife.Business Today

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Indian men want to get more out of their lives before they settle down. Read on.

Indian men in their 40s are taking charge of their life, writes Shalini Dagar.

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