INDIA TODAY GROUP :   India Today   |   Business Today   |   Money Today   |   Prevention
Business Today
Business Today Web
Business Today
HOME | COVER STORY | MARKET | MONEY | CURRENT | TRENDS | FEATURES | BACK OF THE BOOK |SPECIAL | JOBS | BT MORE | WEB EXCLUSIVE | LATEST ISSUE | ARCHIVE
Print E-mail Share this survey:     Technorati!     Facebook     Digg it     Del.icio.us!
Business Today India Today Group
Untitled Document
About the Survey
Methodology
Advertisement
Untitled Document
Survey Highlights
More than a third of the men exhibit highly materialistic attitudes. While there are 28% moderates, 13% exhibit low level of materialistic attitudes.
'Unmarried couple living together' is certainly not acceptable to 90% of Indian men.
For men working in high profile jobs, aspects such as brand names and workplace characteristics are spoken about with a great deal of reverence.
For some products, men appear to be regular and heavy users. They are also buying more than one brand in many cases of multiple purchases in a year.
Most 45+ men are yet to start future planning. 48% "cannot even say what level of support they would get from their kids."
Indian men do not want many children. About one-third has not really thought about the issue.
Untitled Document
Podcast
Listen now     |  Subscribe: RSS
Surfer Speak
Vikas Makan
The Indian man wants a working woman, who supports the family and is financially sound. This should not come as a surprise...
more »
What’s your take on the survey?
Name :
Email :
Untitled Document
Poll
Are Indian men more emotional than woman?
Yes No Can’t Say
See Results »
Business Today   »  Life & Times of Indian Men   »  Blog: Male Matrix
Blog: Male Matrix
 

All work and no play
The Indian man today is obsessed with work, success and money and the little pleasures of life related to marriage or friends come way down in his list of priorities, writes Anusha Subramanian.

Chennai musings
The metro had me comforted, amazed and confused at the same time when I visited it a decade after I had left it for greener pastures, says T.V. Mahalingam.

My generation
India always had an appetite for rock culture. Only the bands arrived after they made commercial sense, writes Brian Carvalho.

Tell us your experiences of being an Indian man or living with one.
Name :
Email :
Untitled Document
Guy Talk
Business Today
Business Today Jeffrey Vardon, 42:
Earlier, they (Chennai men) were all MCPs. Now the man is far more relaxed. He is willing to listen to his wife.Business Today
Read more: Swingin' in the South
Untitled Document
In BT: Male Secrets
Single and ambitious
Indian men want to get more out of their lives before they settle down. Read on.
• Never too old to rock 'n roll
• All work and no play
more »
Blog: Male Matrix
The dye and the dumbbells!
Indian men in their 40s are taking charge of their life, writes Shalini Dagar.
• Suitable boys
• In the fast lane
more »
Untitled Document
Copyright © 2007 India Today Group. All Rights Reserved. India Today Group Online is a Registered trademark of the India Today Group. For reprint rights: Syndications Today.