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About the Survey
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Survey Highlights
More than a third of the men exhibit highly materialistic attitudes. While there are 28% moderates, 13% exhibit low level of materialistic attitudes.
'Unmarried couple living together' is certainly not acceptable to 90% of Indian men.
For men working in high profile jobs, aspects such as brand names and workplace characteristics are spoken about with a great deal of reverence.
For some products, men appear to be regular and heavy users. They are also buying more than one brand in many cases of multiple purchases in a year.
Most 45+ men are yet to start future planning. 48% "cannot even say what level of support they would get from their kids."
Indian men do not want many children. About one-third has not really thought about the issue.

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Are Indian men more emotional than woman?
Yes No Can’t Say

Business Today   »  Life & Times of Indian Men   »   Surfer Speak

Surfer Speak

Subhash (
Indian men are fortunate to be in India where even today a single income in a family can somehow help sustain the family. Try looking into the real lives of developed countries like Japan, US and European countries and you will understand that both men and women earn to meet the family expenses and even share responsibilities at home to support their families and to maintain reasonable living standards for their families.
Manish Kumar (
I believe Indian men are getting resposible day by day. As India is approcahing towards globalisation more and more Indian men are getting aware of how a good & healthy family can be achieved. Not only educated people are understanding this concept but also people from village knows about this. It may vary from region to region.
Ajay Bisht,
Playing into the hands of strong prospects offered by the realty sector, a large number of
young, single men have moved away from other archaic options their fathers and even grandfathers faithfully trusted.
Vikas Makan,
Housewife is passé. The Indian man wants a working woman, who supports the family and is
at the same time financially sound. With inflation eating into our pockets, this should not come
as a surprise.
Vijay Sharma,
With affordability gradually increasing in urban parts of the country, the Indian male has started spending more on himself, be it electronics, or grooming, or clothes.

Tell us your experiences of being an Indian man or living with one.
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Guy Talk
Business Today
Business Today Jeffrey Vardon, 42:
Earlier, they (Chennai men) were all MCPs. Now the man is far more relaxed. He is willing to listen to his wife.Business Today

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Indian men want to get more out of their lives before they settle down. Read on.

Indian men in their 40s are taking charge of their life, writes Shalini Dagar.

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