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About the Survey
Methodology
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Key Highlights
14% of the shampoo users use shampoo thrice a week or more often, 80% using only once or twice a week..
Only 28% of men reported using toothpaste twice a day.
Only in the case of talcum powders and toothpastes it has been reported by over 50% of the men that they share the brand with the wife.
As far as skin creams are concerned, only 29% males prefer sharing the brand with their partner.
Talcum powder has high usage at about 80% penetration and skin cream has 51% among men.
 
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Business Today   » Life & Times of Indian Men   »   The Consumer - Tastes in Personal Care Products
The Consumer
Tastes in Personal Care Products
On personal care products' usage, different categories exhibit different usage characteristics. For some products, men appear to be regular and heavy users, for some others they are regular but not heavy users and there are categories which are picking up penetration but yet to reach high levels. They exhibit high usage of traditional hair care products such as hair oil and shampoo, but register much less penetration of hair gel. Talcum powder has high usage (80%) and skin cream has 51%.
 

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