Untitled Document
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Profile |
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Life & Career |
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The Consumer |
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The Greying Male |
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The Unmarried Man |
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Untitled Document
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More than a third of the men exhibit highly materialistic attitudes. While there are 28% moderates, 13% exhibit low level of materialistic attitudes. |
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'Unmarried couple living together' is certainly not acceptable to 90% of Indian men. |
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For men working in high profile jobs, aspects such as brand names and
workplace characteristics are spoken about with a great deal of
reverence. |
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For some products, men appear to be
regular and heavy users. They are also buying more than one
brand in many cases of multiple purchases in a year. |
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Most 45+
men are yet to start future planning. 48% "cannot even say what level of support they would get from
their kids." |
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Indian men do not want many children. About one-third has not really thought about the issue. |
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Surfer Speak
Vikas Makan
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The Indian man wants a working woman, who supports the family and is financially sound. This should not come as a surprise... |
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What’s your take on the survey?
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Untitled Document
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Poll
Are Indian men more emotional than woman?
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| Business Today » Life & Times of Indian Men » Methodology |
| Methodology |
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| Town |
Sample Size |
Delhi |
Faridabad |
Chandigarh |
Ludhiana |
Jaipur |
Jodhpur |
Gorakhpur |
Lucknow |
Kanpur |
Varanasi |
Patna |
Raipur |
Ranchi |
Bhubaneswar |
Asansol |
Kolkata |
Ahmedabad |
Vadodara |
Bhavnagar |
Bhopal |
Jabalpur |
Pune |
Nagpur |
Aurangabad |
Nashik |
Mumbai |
Hyderabad |
Warangal |
Vijayawada |
Bangalore |
Mysore |
Kochi |
Chennai |
Coimbatore |
Salem |
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1000 |
240 |
160 |
240 |
320 |
160 |
160 |
320 |
320 |
240 |
240 |
160 |
160 |
160 |
160 |
800 |
400 |
320 |
160 |
240 |
240 |
400 |
260 |
130 |
180 |
1000 |
600 |
160 |
240 |
800 |
160 |
240 |
600 |
240 |
160 |
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| Age |
Sample Size |
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2880 |
| 25-35- Married |
2830 |
| 35-45-Married |
2830 |
| 45+ Married |
2830 |
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11370 |
| Zone |
Sample Size |
| North |
3160 |
| East |
1680 |
| West |
3330 |
| South |
3200 |
| TOTAL |
11370 |
| Town Class |
Sample Size |
| 3 Giant Metros |
2800 |
| 5 Big Metros:35-70 Lakhs |
2800 |
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2,260 |
| 6 mini Metros:10-15 Lakhs |
1,540 |
| 12 Wannbe towns-:5-10 lakhs |
1970 |
| TOTAL |
11370 |
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Tell us your experiences of being an Indian man or living with one.
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Untitled Document
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Guy Talk |
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 Jeffrey Vardon, 42:
Earlier, they (Chennai men) were all MCPs. Now the man is far more relaxed. He is willing to listen to his wife.  |
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Untitled Document
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Indian men want to get more out of their lives before they settle down. Read on.
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Indian men in their 40s are taking charge of their life, writes Shalini Dagar.
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